Crate vs Wix
Wix is a general website builder that can also sell. If what you need is a website that happens to include a shop, that is a reasonable place to start. If what you need is a business that happens to have a website, it is the wrong end of the problem.
What Wix is: A general-purpose website builder with a drag-and-drop editor and commerce as one of its many capabilities.
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How does Crate compare to Wix?
Wix is a general-purpose website builder covering every kind of site, from a restaurant page to a portfolio, with commerce as one of many things it can do. Its drag-and-drop editor gives more freedom over layout than Crate's does. Crate does only commerce, which is why its stock counts, order states, staff permissions, till and payouts are deeper, and why its channels include chat and social natively. The trade is real in both directions: Wix gives you more layout freedom and a shallower operations layer, and Crate gives you a narrower set of design choices, all of them already correct on a phone, and an operations layer that is the whole product.
Side by side
Qualitative and stable. No prices and no fee percentages for either side, because both change without notice and a comparison table carrying a stale number is worse than no table.
| What | Crate | Wix |
|---|---|---|
| Scope | Commerce only, and everything in it is about selling. | Every kind of website, with commerce as one option. |
| Layout freedom | Sections within curated mobile-first themes. | Drag and drop anywhere, which is freeing and easy to get wrong on a phone. |
| Mobile result | Mobile is the design target, not the fallback view. | A separate mobile view you also maintain. |
| Stock and orders | The core of the product. | Present, and shallower. |
| Selling in chat | Built in. | Not a native channel. |
| Point of sale | Included, on a phone. | Available in some markets. |
Which one you actually want
Both columns are real. If the right-hand one describes you, take it: a product that does not fit you is a refund with extra steps.
Choose Crate if
- Selling is the business and the site serves it.
- You run your admin on a phone and need the result to be right there first.
- Chat and social orders need to land in the same order list as web orders.
- You would rather not maintain a desktop layout and a mobile layout.
Choose Wix if
- You want to place every element exactly where you want it.
- The site is mostly not a shop: a restaurant, a practice, an events page.
- You are building one site once and design freedom matters more than operations.
- You need website features far outside commerce.
Where Crate is behind
Every comparison on this site carries this section. A page that only lists what we do better is an advert, and you already know how much to trust one of those.
Where Crate is behind: breadth of site-building and the marketing suite around it. Wix does far more than commerce, and if you need a booking system, a members area, a restaurant menu and a shop from one subscription, that breadth is genuinely useful. Crate does one thing. The trade is that our defaults are commerce defaults and there are fewer of them to get wrong.
About switching to Crate from Wix
Short answers, and none of them hedge. If yours is not here, ask us on the contact page.
Why does Crate give me fewer layout options?
Because every option is a way for the page to be wrong on a 360px screen, which is the screen most of your customers are on. The themes constrain layout so that outcome is not available.
Can I keep my domain?
Yes. You point the same domain at Crate and set up redirects for the old URLs.
How this comparison is kept honest
Last checked
Everything said about Wix here is a qualitative property of the product taken from what Wix publishes about itself: what kind of product it is, which channels it sells through natively, and which capabilities it ships rather than leaves to an add-on. We publish no prices, fees, percentages or counts for any competitor, including ourselves, on these pages, because those change without notice and a table carrying a stale number does more damage than no table.
Claims about Crate on this page do not go beyond what our own feature, pricing and security pages already state. Where they would, they are not made.
Product capabilities change. This page states what was accurate on the date above and nothing beyond it. If a row is out of date, we would rather hear it than rank on it.
Other comparisons
Same structure, same honesty rules, different competitor.
- Crate vs WooCommerce Self-hosted open source
- Crate vs Ecwid Commerce widget for an existing site
- Crate vs Etsy Marketplace
- Crate vs Gumroad Creator checkout for digital products
- Crate vs Payhip Digital product and membership storefront
- Crate vs Sellfy Creator storefront with print on demand
- Crate vs Big Cartel Small storefront for artists and makers
- Crate vs Bumpa Mobile business app
Try it before you decide.
Every plan starts with the same trial and the same full feature set. Import your catalog, take one real order, and judge it on that.
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