Package the course as one product
Put the videos, the worksheets and everything else the course includes behind a single purchase. The student is buying the course rather than a folder, and the price should mean one clear thing to both of you.
Courses and teaching
Sell the course, open access, keep the student.
Package the videos and worksheets behind one purchase, open access the moment payment clears, and hold what each student is entitled to on their order instead of in a shared folder.
14-day free trial. No card required.
Six week course
Delivered instantly
Delivered instantly
Payment received$420
How do I sell an online course?
Package the course as one product carrying everything it includes: the videos, the worksheets, the templates. When a student pays, access opens immediately and stays tied to that purchase rather than to a link that can be forwarded to a group. You decide whether everything opens at once or arrives in stages, and how long access lasts. Because course material is large, students reach it through a private link rather than an attachment, and you set how often that link can be used. Selling direct means the student is your customer: the purchase, the questions and anything you release next attach to one record, and the price is yours to set.
How do you start selling your course?
Getting started
Four steps, in order. Each one is a screen you can open on the first day, not a project.
Open access when the payment clears
Entitlement is created by the payment, so a student who buys at midnight starts at midnight. Nothing waits for you to send a link, and nobody is left wondering whether the money arrived.
Decide how it is released
Give everything at once, or release it in stages so a student works through the course rather than downloading it and never opening it again. Both are settings on the same product rather than two different products.
Keep the student
The purchase attaches to a customer record. When the next course is ready you already know who took the last one and who finished it, which is worth more than any single sale you will make this month.
What is different about selling an online course
What is different here
Every kind of product has a detail that decides whether the software fits. These are the ones that decide it here.
You are selling access, and access has to be revocable
A course is not a file you hand over and forget about. What the student buys is an entitlement to material, held against their purchase, so it can be opened, extended or ended. A public folder link is not an entitlement, it is a copy anybody can pass on and you can never take back.
The material is large, so delivery is a link and not an attachment
Course video does not travel as an attachment and should not sit at an address somebody could guess. Delivery through a private link with a use count is what keeps a large library reachable for the student who paid and closed to everybody else they know.
Release pace changes completion, and completion sells the next course
Everything at once suits some courses and quietly ruins others. Releasing in stages keeps a student moving and gives you an honest reason to be in touch, and the students who actually finish are the ones who buy whatever you make next.
Your buyers are already in a thread.
Where you sell
Courses sell on the strength of what you already publish, which for most teachers lives in a feed. Put a real product behind the post so somebody who is already convinced can pay and start in the same minute, rather than being asked to message you for a link.
In your market that usually means Your store, Instagram and In person.
Card, Apple Pay, Google Pay and bank transfer.
Getting paid
Students pay by card, Apple Pay, Google Pay or bank transfer and access opens on the payment rather than on your say so. Automatic payouts to your bank. A course is a considered purchase, so offering the rails your students already hold is often the difference between a sale and a checkout they close.
Money from card sales lands in your bank account on a rolling two-day schedule. Nothing to claim, nothing to withdraw.
- Card
- Apple Pay
- Google Pay
- Bank transfer
How the file reaches the buyer.
Delivery
Access is an entitlement tied to the purchase: the material is reached through a private link with a use count and an expiry you set, released all at once or in stages. Nothing depends on a shared folder, and nothing you release later has to be sent out by hand.
- The moment the payment clears, the buyer gets a link of their own. Nothing waits on you being awake.
- The link is tokenised and limited. It belongs to that order, it expires, and it cannot be forwarded around indefinitely.
- Upload a new version and the same buyers can fetch it again, so an update is a re-upload rather than twenty five emails.
- Large files are served directly, so a slow connection resumes rather than starting the download again.
What it costs.
One subscription covers the store, the catalog, the order queue, the customer records and the counter. There is no separate charge for selling in chat, and no charge per kind of product.
Priced and paid in US dollars. Every plan opens with a free trial and no card.
What you would actually use.
The product
Named plainly, and each one has a page of its own if you want the detail.
Online store
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Customers
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Payments and payouts
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Selling online courses, answered
How does a student get access?
Access is created by their payment and tied to that purchase, reached through a private link rather than a folder that can be forwarded.
Can I release lessons over time?
Yes. You can open everything at once or in stages, and it is a setting on the course rather than a second version of it.
Can access expire?
Yes. You choose how long access lasts and how many times the link can be used, which is what makes it an entitlement rather than a giveaway.
Can I sell a course and a one to one session together?
Yes. A session is a bookable product in the same catalogue, so one order can carry the course and the appointment that goes with it.
Do I keep my students' details?
Yes. Purchases attach to customer records that are yours, which is what makes the next launch a message to people who already bought rather than an advertisement to strangers.
Can I offer a payment plan?
Yes. The same material can be sold on a recurring plan rather than as one payment, so the student pays each period and keeps access while the plan runs.
Selling something else?
Nearby
The same platform underneath, told in the language of the thing you make.
Start selling the course and keep the student.
Free for 14 days, no card required. Package one course, open access on payment, and see who finishes it.
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